Competitiveness of mexican strawberries (fragaria spp.) in the national, regional and U.S.A. market
Abstract
Since the North American Free Trade Agreement (NAFTA) was
signed, México has been consolidated as one of the principal
suppliers of fresh fruits and vegetables to the North American
market. This document analyzes the competitiveness of
strawberry and its participation in the international market,
measured through the Relative Export Advantage (VRE,
acronym for Ventaja Relativa de Exportaciones) index and
the Constant Market Share index (CMS). Results show that
strawberry exports from México have increased since 2004,
but competitiveness has been lost in 20% since 2003 due to the
decrease in exports value.
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