Beef consumption patterns in the Papaloapan region, Veracruz, México
Abstract
The objective of this research was to determine the beef
consumption patterns in the Papaloapan region, Veracruz,
México, with the aim of understanding the characteristics of
beef offer and those the consumers demand; also, to check whether
there are market failures. Seven municipalities were selected,
which together represent 38.8% of the total regional population
and the largest regional cattle inventory (63.3%). A survey was
designed and 286 semi-structured interviews were carried out
with consumers, outside butcher’s shops and municipal markets.
Measurements of central tendency and dispersion were calculated,
and contingency tables were made. The frequency of consumption
was one to three times per week. Most of the consumers (76.9%)
ignore the origin, breed and type of cattle they are obtaining
beef from. Out of consumers, 42% are willing to pay 5% of
overprice if there is certification that the meat has quality and is
innocuous. The amounts and frequencies of consumption are
similar to those reported throughout Latin America.
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