Tipificación de circuitos cortos de comercialización de agroalimentos locales, saludables y de especialidad de la Sierra Nevada Poblana.

Authors

  • Reyna Concepción Xochipa-Morante El Colegio de Tlaxcala, A.C. (COLTLAX)
  • José Luis Carmona Silva El Colegio de Tlaxcala, A.C. (COLTLAX)
  • Jose Roberto Xochipa-Morante Colegio de Postgraduados, Campus Puebla
  • José Arturo Méndez Espinoza Colegio de Postgraduados, Campus Puebla
  • Diana Hernández Rivera Universidad Autónoma de Coahuila
  • José Sergio Escobedo Garrido Colegio de Postgraduados, Campus Puebla
  • Antonio Macías López Colegio de Postgraduados, Campus Puebla
  • Oliver Taype Landeo Universidad Nacional Autónoma de Tayacaja Daniel Hernández Morillo

DOI:

https://doi.org/10.22231/asyd.v23i2.1787

Keywords:

agri-food chains, fair trade, alternative markets, food sovereignty, producer-consumer links

Abstract

In the face of the globalized agri-food model, characterized by long distribution chains and ultra-processed products, short marketing circuits (SMCs) offer an alternative for promoting sustainable and equitable agri-food systems. In the Sierra Nevada of Puebla, the implementation of local, healthy, and specialty agricultural products such as blue corn and berries through direct sales or reduced intermediation is particularly relevant. The objective was to analyze the structure and functioning of these commercial circuits to propose a typology. A mixed methodology was used, involving community workshops, direct observation, and surveys of 165 producers of these agri-food products in three communities: Ozolco, Tianguizolco, and Buenavista. The results show that SMCs distribute fresh and processed products, both artisanal and semi-industrial, with significant participation of women, youth, Indigenous people, returning migrants, and rural families. Direct sales circuits with minimal intermediation were identified, linking producers with urban markets, specialty niches, collectors, and consumers. Also, on-farm commercial schemes, home delivery, traditional cuisines, agritourism, digital platforms, and bartering, maintaining a strong territorial and social connection. Their operation is based on sales strategies, organizational structures, and access to financing. Based on these findings, a typology of commercial circuits is proposed: urban artisanal, healthy specialty, and expanding commercial, to recognize their complexity and impacts. In conclusion, the CCCs for blue corn and berries strengthen economic well-being, cultural identity, food security, and environmental sustainability, requiring differentiated policies and multi-scale government support for their consolidation.

Author Biographies

Reyna Concepción Xochipa-Morante, El Colegio de Tlaxcala, A.C. (COLTLAX)

A young researcher with Indigenous roots, committed to the transformation of Mexican agriculture. She holds a degree in Biotechnology Engineering from the Polytechnic University of Puebla, and holds a Master's and Doctorate in Science in Strategies for Regional Agricultural Development from the Colegio de Postgraduados (Puebla Campus). She has 15 years of experience in research, teaching, and networking. She is currently a research professor (postdoctoral fellow) at El Colegio de Tlaxcala A.C. She develops multi-, inter-, and transdisciplinary projects addressing socioeconomic, cultural, and environmental issues in the agricultural sector through comprehensive strategies. Her research focuses on short circuits and agri-food markets, sustainability, peasant economy, migration, gender, family relations, and food sovereignty, prioritizing rural and Indigenous territories. She has trained undergraduate and graduate students at the SNP, combining academic excellence with community engagement. She promotes open access to science and knowledge through peer-reviewed and indexed articles, workshops, and national and international academic events. I have been recognized for the quality and impact of my work with distinctions such as OUTSTANDING GRADUATE UPPue 2024, SEP RECOGNIZES 2023, CONCYTEP THESIS SCHOLARSHIPS 2022, INVITE RESEARCHER AD HONOREM 2020 by the University of Costa Rica and the TECAYEHUATZIN TALENTS AWARD 2017, for contributions to agriculture, society and development of the Sierra Nevada.

José Luis Carmona Silva, El Colegio de Tlaxcala, A.C. (COLTLAX)

Graduate in Business Administration from the Benemérita Universidad Autónoma de Puebla, Master in Regional Development and Doctor in Regional Development, both from El Colegio de Tlaxcala A. C. She completed a postdoctoral stay in 2014 and 2015 at El Colegio de Postgraduados Campus Puebla. Currently, she belongs to the National System of Researchers (SNII) Level 1. My main lines of research focus on Food Security and Sovereignty, Poverty, and Peasants, so research on short circuits of healthy and specialized local agri-foods has a very close relationship with these lines. He is currently a full-time research professor at El Colegio de Tlaxcala A. C., coordinator of the Master's degree in Regional Development belonging to the National Postgraduate System (SNP) of SECIHTI, professor at the Faculty of Administration of the Benemérita Universidad Autónoma de Puebla (BUAP), is an advisor and evaluator of the DELFIN Summer Research program, belongs to the Registry of Researchers of the Vice-Rectorate of Research and Postgraduate Studies (VIEP) of BUAP.

Jose Roberto Xochipa-Morante, Colegio de Postgraduados, Campus Puebla

He holds a degree in Biotechnology Engineering from the Polytechnic University of Puebla and a Master of Science in Strategies for Regional Agricultural Development from the Colegio de Postgraduados Campus Puebla. His academic and research career focuses on agriculture, specifically on the generation of knowledge on sustainable rural development. He has developed studies aimed at solving territorial problems linked to the strengthening of agri-food chains, agricultural marketing, the valorization of products with a biocultural identity, and the peasant economy. His interdisciplinary approach combines biotechnological and methodological tools and socio-environmental criteria to promote sustainable and inclusive processes in rural contexts. Part of his work has focused on the revaluation of the artisanal fermented beverage sector, such as pulque and craft beer, strengthening their commercialization through territorial strategies and the utilization of agro-industrial waste. She also has experience studying short-circuit marketing for blue corn and berries, providing key elements for analyzing the links between local production, short-circuit marketing, agrifood heritage, and sustainability with local stakeholders. Her work seeks to strengthen the rural economy from an agroecological and biotechnological perspective, with a strong social commitment and respect for cultural diversity.

José Arturo Méndez Espinoza, Colegio de Postgraduados, Campus Puebla

José Arturo Méndez Espinoza is an economist with a Master of Science in Regional Agricultural Development Strategies and a PhD in Territorial Planning and Regional Development from the University of Barcelona, ​​Spain. His research focuses on rural and peri-urban social reproduction strategies, rural configurations, territorial rural development, traditional markets, and agri-food chains. He is a research professor at the Colegio de Postgraduados, Puebla Campus, and is part of the Academic Core of the Postgraduate Programs in Regional Agricultural Development Strategies (Master's and Doctorate in Science) and the Postgraduate Program in Social Development Management (Professionalizing Master's). He has published in national and international journals and actively participates as a referee and editor of scientific articles. He is a member of the National System of Researchers of the Secretariat of Science, Humanities, Technologies and Innovation (SECIHTI), Level 2.

Diana Hernández Rivera, Universidad Autónoma de Coahuila

With a solid academic and professional background, the co-author of the article "Typification of short marketing circuits for local, healthy, and specialty agricultural foods in the Sierra Nevada de Puebla" contributes statistical analysis and a comprehensive vision to the study. With 18 years of experience as a Mathematics teacher at the Open Teaching Institute of the Autonomous University of Coahuila, she combines her training in Industrial Engineering, Educational Mathematics, and a PhD in Mathematics Teaching to address educational and social issues with an analytical and pedagogical approach. Her active participation in research has focused on pedagogy, student motivation, and statistical analysis, skills that are reflected in the methodological approach of the article, which seeks to classify and understand short marketing circuits in rural areas. She has presented papers at national and international forums, served on academic committees, and received recognitions such as the "Miguel Ramos Arizpe" Medal and the "University Woman 2023-2024" award. The author integrates inclusion approaches, educational innovation, and quantitative analysis to contribute to the understanding of local food systems, highlighting the importance of sustainable, collaborative, and culturally relevant models in rural development and the marketing of agri-food products.

José Sergio Escobedo Garrido, Colegio de Postgraduados, Campus Puebla

He holds a Bachelor's degree in Economics from the Benemérita Universidad Autónoma de Puebla, a Master's degree in Science from the Colegio de Postgraduados, and a PhD in International Economics and Development from the Complutense University of Madrid, where he earned a cum laude honor and an honorable mention for Advanced Studies. His doctoral thesis addressed the relationship between agri-food systems and trade liberalization within the framework of NAFTA. He is a senior research professor at the Colegio de Postgraduados, where he teaches graduate courses, assists students, and collaborates with them on research projects. He is an active member of the Localized Agri-Food Systems Network (SIAL-Mexico) and pursues his research in the field of small-scale producers and their organizations, with a special interest in the analysis of local agri-food systems and their contribution to territorial development. He has addressed various topics related to the strengthening of rural communities and local agri-food systems. Her recent publications highlight the analysis of chaining experiences in the Maize-Masa-Tortilla agrifood system in the central region of Puebla, as well as the study of community social participation in blue corn value chains in the Sierra Nevada of Puebla. She has also addressed the commercialization of strategic products for the economy. In a 2023 book chapter, she analyzed the role of community organization in rural areas as a path to local development.

Antonio Macías López, Colegio de Postgraduados, Campus Puebla

He holds a PhD in Agricultural Education and Extension with a specialization in Technology and Social Change from Iowa State University, Ames, Iowa, USA (1987–1990), where he also obtained a Master's degree in Regional and Community Planning (1982–1984). He holds a Bachelor's degree in Political Science and Public Administration from UNAM. He has been a Professor-Researcher at the Colegio de Postgraduados en Ciencias Agrícolas since 1978, with over four decades of experience in teaching, research, outreach, and training professionals in rural development. He has taught courses in research methodology, agricultural management, agri-food marketing, rural project design, short marketing circuits, and branding. His international experience in evaluation, training, and consulting has been developed in Mexico and Central American countries such as Honduras, Costa Rica, Guatemala, Nicaragua, and the Dominican Republic. He possesses outstanding skills in strategic planning, education in disadvantaged rural contexts, curriculum evaluation, and territorial marketing. Her most recent research provides strategies for strengthening short-circuits in regions such as the Sierra Nevada of Puebla, integrating organizational approaches, quantitative methods, and a local economic development perspective. Her experience in developing community-based production networks reinforces the relevance and social applicability of her work, contributing to the development of sustainable agrifood marketing models.

Oliver Taype Landeo, Universidad Nacional Autónoma de Tayacaja Daniel Hernández Morillo

He holds a degree in Agroindustrial Engineering and a Master's degree in Agribusiness and International Trade from the National University of Huancavelica (Perú), where he is currently pursuing a PhD in Agricultural Sciences. His research focuses on agroindustrial technology, food safety, and security. He has conducted applied studies on agribusiness and short marketing channels linked to Andean crops such as purple corn (Kculli variety) and berries. In the case of purple corn, he has analyzed the bioactive potential of its anthocyanins, which is widely consumed in traditional beverages and dishes such as chicha, mazamorra, and tamales. He has also documented agricultural practices and the impact of agrochemical use in rural areas of Lima, Arequipa, Cajamarca, and Huánuco. Regarding berries, he is also conducting studies due to the growing importance of their nutraceutical properties in international markets. The comparative experience between agri-food systems in Perú and México has allowed us to establish parallels between the agroecological conditions of the Andean region of Perú and the Sierra Nevada of Puebla, contributing to the analysis of peasant marketing strategies in territories with high ecological and biocultural diversity.

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2026-03-25

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Xochipa-Morante, R. C., Carmona Silva, J. L., Xochipa-Morante, J. R., Méndez Espinoza, J. A., Hernández Rivera, D., Escobedo Garrido, J. S., Macías López, A., & Taype Landeo, O. (2026). Tipificación de circuitos cortos de comercialización de agroalimentos locales, saludables y de especialidad de la Sierra Nevada Poblana. Agricultura, Sociedad Y Desarrollo, 23(2). https://doi.org/10.22231/asyd.v23i2.1787

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Vol. 23 No. 2 (2026): Agricultura, Sociedad y Desarrollo

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Artículos

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Copyright (c) 2026 Reyna Concepción Xochipa-Morante, José Luis Carmona Silva, Jose Roberto Xochipa-Morante, José Arturo Méndez Espinoza, Diana Hernández Rivera, José Sergio Escobedo Garrido, Antonio Macías López, Oliver Taype Landeo

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